The Pre-MBA programme runs for 1 academic year and is designed for professionals who have no academic background in business or management studies.

The objective of the course is to acquaint students with the language, nature, scope and applications of mathematics in business. The students will also become familiar with the methodology of solving various business problems.

To develop skills in research report writing and dissemination of research information.

The objective of this course is to introduce the ten principles of economics and the accompanying economic concepts and terminology used by economists, such as efficiency, equity, tradeoffs and opportunity cost, marginal changes, trade benefits, market economy, etc.

The fundamental objective is to teach the economist’s way of thinking; how economists approach the world. In other words, the methodological aspects. For example: the role of economic models and the distinction economists make between microeconomics and macroeconomics.

In this introductory course, the focus will be upon the field of microeconomics: the study of how households and firms make decisions and how they interact within markets.

The objectives of the course are threefold:

• To acquaint participants with differing historical views on management
• To familiarize participants with the basic elements of management, such as planning, organizing, directing, communicating, control, etc.
• To build a knowledge base for subsequent lectures in Strategy, Strategic Design and Strategic Behaviour which will be delivered in the MBA Programme.

The objective of the course is to introduce students who have no previous background in accounting to the fundamentals of accounting and to enable them to understand the subject at the MBA Foundation Level. Those subsequently engaging in Accounting and Finance at the Focus Level would have received a strong foundation in handling the more advanced aspects of the subject at that level.

To prepare students for the MBA-level course material in related subjects.

The course aims are as follows:

• To provide the participants with an overview of the field of Management from a strategic and operational perspective
• To explore some new directions and challenges in Marketing Management, dictated by the rapidly changing competitive environment

Upon completion of the course, participants should be able to:

• Understand how to identify and select the right market segments and customer needs
• How to differentiate the firm’s operational marketing strategy (4P’s) from those of competitors
• How to acquire customers and maintain their loyalty in turbulent competitive environments